Users will have an experience, regardless of your intentions.
The software industry speaks of User Experience (UX), like an ingredient that is merely added to your product in order to ensure success.
I believe a shift in perspective is vital in order to achieve our goals.
The customer, end user, stakeholders, subject matter experts, product owner, developers, QA, and future customers, each inform the user’s experience. Ensuring all of these perspectives coalesce in harmony is the responsibility of a shepherd, a leader, a border collie.
Do you have a border collie on your team?